TITLE: Some aspects of digital transformation in postal sector
AUTHORS: Mladenka Blagojević, Dejan Marković, Dragan Pejović
ABSTRACT: The fast growth in the use of technology in every sphere of people’s private and business life is an evidence of the digital acceleration process. This process affected also all companies and sectors. Today, electronic communications affect all business of postal operators. Postal operators are an integral part of the overall e-commerce experience, as the delivery services are a critical element of the e-commerce customer experience. Operators offer a wide range of services to meet the needs of all customers, embracing online and mobile technologies to provide competitive and convenient postal services. It is all part of the operator’s digital transformation process. The process of digital transformation of postal operators is a broad topic and in this paper only a part of possible aspects of consideration is given. Some of the challenges and opportunities related to digitalization of postal operators are presented. Also, the Integrated Index for Postal Development has been singled out, as well as the issue of sustainability of last mile delivery in conditions of digital transformation.
KEYWORDS: Digitalization, Postal sector, Postal operator, Index of postal development, COVID-19